This video—part 2 of the 5-part Population Health Management (PHM) series—highlights the use of a PHM approach to care in the private practice setting. Dr. Gnanagurudasan Prakasam, MD, discusses the patient experiences that led him to adopt this approach and the social media initiatives that have helped it to flourish. In addition, he offers some insights to those interested in implementing a PHM approach in the private practice setting.